Thursday, 12 November 2015

Group: Concept Development

Our original concept idea was to create a music video which was more based around a narrative story that was intercut with parts of performance. However, due to difficulties filming with our cast for the narrative section, we have had to change our idea slightly. Our music video is going to be more based around the performer now and she will be the main focus. We will still include the narrative sequence, however instead of having it in a sequential order we are going to make it into a narrative fuzz montage sequence to represent the theme of happiness. It will still show the friends doing fun activities together however it will no longer be based around the theme of a breakup and friends being there for you. It will just be about friends making each other happy which the underlying theme of promoting girl power.

We also decided our footage in front of a black background and using projections didn't work as well as we hoped so instead we are planning to use a blue screen and change it to different coloured backgrounds that are bright and colourful so be a visual signifier of the theme of happiness shown throughout.

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